Digital marketing is changing and the industry is trying to adapt whilst accepting the uncertainty. So, let me offer an alternative approach that you could take this year.
Invite all the key decision-makers in your organization – including C-level executives as well as the heads of digital analytics, digital advertising, SEO, content marketing, and social media marketing – to an off-site meeting to help them understand how digital marketing trends mentioned below will shape your digital marketing strategy for 2025.
1. Influencer Marketing :
Influencer marketing is the practice of using an influencer’s image and goodwill to promote and advertise a brand’s product or services. Influencers can be individuals or groups with a massive fan following. Influencers use social media applications to promote or advertise products or services. Therefore, many brands opt for influencer marketing to increase brand awareness and amplify their social media presence.
2. Artificial Intelligence :
Artificial intelligence (AI) is the process of developing smart computer systems that can perform similar functions to the human brain. Companies can use AI to gauge the needs and demands of their customers. Simultaneously, it can be used to find out patterns in customer buying behavior, monitor and offer a solution to formulate a marketing strategy.
3. Video Marketing :
Social media platforms have offered a new space for companies to promote their products or services to their target audience. Video marketing is a potent digital marketing tool popular among businesses trying to increase their customer base. Experts believe that videos are more effective than any other form of content; that’s why many brands are shifting their focus to developing content-rich and enthralling videos to promote their products or services. Similarly, social media applications like Instagram, YouTube, Facebook, and others have also integrated short-form content into their algorithms, helping brands proliferate to their target audience.
4. Long-form Content :
Content marketing is a popular digital marketing trend using which companies often promote their product or services. Similarly, long-form content is the subsect of content marketing that consists of blog posts or articles of more than 3000 words to promote a product or service. Companies create long-form content intending to increase their visibility, industry expertise, and customer engagement.
5. Social Media Shopping :
The advent of social media has helped businesses closely interact with their audience and provide a medium to sell their goods and service. The integration of social media and e-commerce has opened doors for an online marketplace for customers from different strata of society to buy products and services that match their expectations. It is a popular social media trend that transcends different industries. Moreover, it is an effective way to make your products available to customers while interacting and engaging with them.
6. Progressive Web Pages :
Progressive web pages are online websites that perform the functions of a mobile application. They send push notifications, load faster than other sites, and are accessible offline, among others. A progressive web page is one of the latest digital marketing trends that has addressed the need for websites that can offer a versatile user interface to customers with different devices.