Google Analytics :
Google Analytics is a free tool designed to track website traffic and audience behavior. It’s free to use, simple to install, and a must-have for SEO marketers.
Google Search Console :
This free Google tool allows you to track how your site is indexed with the Google search engine and identify any errors that could impact your site performance.
Google Keyword Planner :
Google Keyword Planner is a totally free tool for researching keywords. Note: it’s tough to bypass Google’s onboarding sequence, which asks you to set up an ad campaign. You don’t have to set up a campaign though. Here’s a good post on how to bypass that setup and get straight to free keyword research.
MailChimp :
You’ve probably come across MailChimp in your travels (especially if you’ve ever listened to the
podcast Serial), and there’s a good reason why it’s so popular. Completely free for up to 2,000 subscribers and 12,000 emails per month, it’s an easy option for small businesses and groups to get to grips with newsletters, with built-in signup forms, templates and free data insights to track how your email marketing stacks up against your industry.
Canva :
Need to add text to an image quickly or design clean graphics for your brand’s Instagram
Stories? Canva is easy to use and comes with free premade templates.
SEO Site Checkup : –
SEO Site Check Up will give you a quick and detailed health check of your website’s SEO for free, with an
overall SEO score out of 100, along with a downloadable PDF report and information on keyword usage,
images, backlink authority and other handy insights.
Powtoon :
Powtoon is a free tool for creating animated marketing videos, explainers, animated infographics, or
even videos and presentations that you can share internally within your business. The free account allows for videos of up to five minutes, with a watermark and outro.